For brands that need senior-level thinking without a full-time hire.
I step in as a strategic partner to help define priorities, align teams, and drive decisions that impact revenue — not just activity.
Includes:
Fractional CMO / Head of Growth support
Go-to-market strategy and planning
Growth roadmap development
Cross-functional alignment (marketing, ops, sales)
Founder advisory and decision support
For new and growing consumer brands building from the ground up.
I help brands establish the foundations required to move from concept to shelf — with systems and standards in place from day one.
Includes:
Brand and product standup
Channel strategy (DTC, wholesale, retail)
GS1 standards and barcode implementation
Product data structure and accuracy
Readiness for retail and distributor conversations
For brands selling direct-to-consumer or managing hybrid models.
I focus on the systems that drive sustainable growth — not one-off campaigns.
Includes:
Shopify strategy, web development, optimization, and CRO
Funnel and customer journey analysis
Lifecycle marketing (email & SMS)
CRM architecture and segmentation strategy
Subscription and retention optimization
Primary platforms include Shopify and Klaviyo.
For brands operating beyond pure DTC.
I help ensure marketing, trade, and sales efforts are aligned — so growth translates into velocity, not friction.
Includes:
Retail launch and expansion support
Promotional and trade strategy alignment
Messaging consistency across channels
Sales enablement and brand assets
Coordination between DTC and retail strategy
For brands operating in regulated or international markets.
I bring experience navigating how compliance, labeling, and operational standards impact both marketing and growth decisions.
Includes:
International standards awareness (GS1, labeling, data requirements)
Marketing and packaging considerations for regulated categories
Alignment between ops, compliance, and growth strategy
Risk-aware planning for scale
I’m not a production agency and I don’t sell one-size-fits-all packages.
I work best when I can partner closely, focus on what matters most, and build systems that support long-term growth — not quick wins that create future problems.
You can expect:
Direct access and hands-on involvement
Clear, honest recommendations
Thoughtful prioritization
Accountability and follow-through
